Curriculum
Digital Marketing Traffic, Content, Social Media & SEO
1. Mastering Traffic Generation Strategies for Online Success
0/8
-
1. Social Media Traffic Course Overview
Preview -
2 Traffic Method Overview of Module 1
Preview
-
3. Module 1 Traffic Methods
Preview
-
4 Module 2 Overview
-
5 Module 2 Best Practices
-
6 Mistakes To Avoid Overview of Module 3
-
5 common mistakes and pitfalls to avoid related to traffic generation
-
7 Module 3 Mistakes To Avoid
2. Crafting Compelling Content for Engagement and Conversions
0/3
Video lesson
3. Module 1 Traffic Methods
Here are the key points:
- Web traffic refers to the number of visitors to a website. More traffic is desired, unlike vehicle traffic.
- Web traffic helps measure a website’s popularity and performance. Other metrics like time on site and conversion rate also matter now.
- Three main traffic categories:
- Social media traffic: Visitors that click from social media sites
- Search engine/organic traffic: Visitors from search engines like Google
- Paid advertising traffic: Visitors that click on ads
- Search engine traffic is free but hard to rank highly in organic results. SEO helps websites rank higher.
- Paid traffic like PPC ads ensures more visibility and clicks but comes at a cost per click. Popular paid ad networks include Facebook, Google, and YouTube.
- Tracking traffic sources and optimizing them is key to improving the volume and quality of site visitors. Driving the right traffic that converts is the ultimate goal.
Let me know if you need any clarification or have additional questions!